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Organisers' Guide
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Before you start
Organisers’ responsibility
Start with purpose
Licensing the LBS brand
Be a LBS Highlight or Flagship
Set the date
Assemble your team
Audience + programming
Fundraising + sponsorship
Brand guidelines + resources
Marketing + promotion
Speakers
Logistics
Project management
Venue
Catering
Ticketing
Volunteers
Final considerations
Mission Control room
Monitoring + evaluation
Continuity + succession
Thank you’s
Treks
Organisers' Guide
Resources to help you organise an initiative at
London Business School.
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