Organisers' Guide
Before you start
Organisers’ responsibility
Start with purpose
Licensing the LBS brand
Be a LBS Highlight or Flagship
Set the date
Assemble your team
Audience + programming
Fundraising + sponsorship
Brand guidelines + resources
Marketing + promotion
Speakers
Logistics
Project management
Venue
Catering
Ticketing
Volunteers
Final considerations
Mission Control room
Monitoring + evaluation
Continuity + succession
Thank you’s
Treks
Organisers’ responsibility
Leading an initiative can be incredibly rewarding. You’ll have the chance to:
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Practice leadership and apply what you learn in the classroom
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Meet and connect with leaders of business
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Engage more deeply with the LBS community
Below is a list of responsibilities that we ask you to consider.
Celebrate the LBS vision
We strive to have a profound impact on the way the world does business, and the way business impacts the world (read more here). Our communal spirit helps people achieve their fullest potential.
It’s your job to make sure that this vision is protected and celebrated. To help bring this to life, consistently, please follow our brand guidelines here.
Create memorable learning for your audience and peers
Be clear who your audience is, and consider their needs and desires. This starts from initial planning, all the way to the feedback survey and your thank you note. Engage them, surprise them and challenge them. (Don’t forget any audiences not in the room!)
Keep the whole community in mind
Our broad and inclusive community differentiates us from other top Business Schools. Look beyond your programme. Each cohort will have something different to offer to your initiatives. Connect with part-time students. They are working professionals with fantastic networks and experience. If you are unable to attract part-time students to your initiative, you are also unlikely to be able to attract alumni.
Lead your team
A strong team can make all the difference to a successful initiative. Managing a group of volunteers can be tough, but that also means there’s a lot to learn for you as a leader! Existing ‘Leadership skills’ resources often have relevant information to help you manage difficulties and practice these skills. Let us know if you’d like support in your leadership learning journey.